Sonia Dalvi joined Chobani in July 2013 and is currently a Senior Brand Manager on the Shopper Marketing team. She leads the Shopper function at Chobani and is primarily responsible for analyzing shopper path-to-purchase and retail strategies in order to build and execute integrated, robust Shopper activation plans. She also spearheads the Shopper Marketing team’s effort to obtain and more deeply understand relevant shopper insights for the category including conducting key Behavioral research projects.
Sonia is originally from Owings Mills, Maryland and went to the University of Pennsylvania where she earned her BA in International Relations and Economics in 2004 and Harvard where she earned her MBA in 2011. She has worked in both the public finance and microfinance sectors before attending Harvard and also worked for two years at Mars Chocolate where she began her career in the CPG industry.