Path to Purchase Expo

Save the Date!

October 2-4, 2018 | Minneapolis Convention CenterĀ | Minneapolis, MN

Steve McLean

President & Founder
Wild Blue Technologies
Steve McLean

Steve McLean founded Wild Blue Technologies in 1999. As human interactions continue moving from the fulfillment of needs to models built almost entirely around wants, Wild Blue has focused on the development of rich, satisfying and information-filled experiences that resonate emotionally and delightfully. Areas of future-looking expertise include retail innovation centers, immersive retail, digital solutions, optimized environments, innovative brand communications and engagement ideation. With a degree in human psychology from the University of Wisconsin-Green Bay and a long history of helping Fortune 500 CPG-makers, McLean is deeply interested in uncovering emotional drivers and turning them into solutions that define the future of on-site human interactions, including those in retail settings.