Tiffany Huey has spent the majority of her career finding ways to inspire and nurture the human spirit for her customers at Starbucks. Her broad background at Starbucks includes working on the retail promotions team developing national campaigns for more than 10,000 retail cafes, leading the field marketing organization in the UK and Republic of Ireland, and launching VIA instant coffee in the UK and Japan. She also worked a number of years on the North American Coffee Partnership (Starbucks’ joint venture with PepsiCo) developing and leading the shopper and retail strategy team inclusive of in-store experience solutions and e-commerce. Most recently, she’s been heading up shopper marketing for the Starbucks, Seattle’s Best Coffee, VIA and Tazo brands in channel with an emphasis on driving omnichannel initiatives. Prior to Starbucks, she worked in international business and digital marketing.