Tony Long is a marketing technology innovator with more than 20 years in global leadership of initiatives that combine marketing, technology and commerce. His diversified background includes founding one of the first “Silicon Alley” web development shops in the mid 1990s, consulting on digital marketing projects across numerous industries, serving as senior leadership with tech and non-tech start-ups and heading marketing initiatives for clients across the U.S. and Europe that included major retail, banking, consumer products and sporting franchises. Prior to joining Kimberly-Clark, Long served in leadership roles in several prominent digital agencies as well as SVP of sales and marketing of Revell-Monogram, the global toy and hobby brand. While with WhittmanHart he won WebAward honors for Consumer Goods Standard of Excellence (Black & Decker Site Redesign) and Automotive Standard of Excellence (Harley-Davidson Bike Builder). He is the author of “Data Is Currency,” an early exploration into the way data and content are fungible assets that companies need to leverage for competitive advantage.