Wendy Liebmann founded WSL in 1986 as a global consultancy to help clients build innovative shopper-led retail strategies. She is recognized as one of the innovators of shopper insights. Liebmann has has extensive global experience in marketing, retail and research, beginning in her native Australia where she learned to be a passionate shopper. She holds a degree in business and psychology from the University of New South Wales in Sydney. Liebmann has been cited by the The New York Times, The Wall Street Journal and Fortune, appears on CBS, NBC, ABC, CNN, BBC, and is a guest host on “Bloomberg Surveillance.” Liebmann was recognized by the National Retail Federation as one of “The Influencers Shaping Retail’s Future” in 2017. She has also been recognized as “One of the 50 Most Powerful Women in Beauty” by Women’s Wear Daily/Beauty Inc. and a “Women of Excellence” by the Path to Purchase Institute. Liebmann is a Distinguished Faculty Member of the Path to Purchase Institute, sits on the board of Cosmetic Executive Women and is vice chairperson of the advisory board of the Fashion Institute of Technology’s Master's degree program in cosmetics & fragrance marketing and management.