Path to Purchase Expo

September 26-28, 2017 | Donald E. Stephens Convention Center | Rosemont (Chicago) IL

The Path to Purchase Expo is a highly concentrated, solution-driven conference and trade show
designed to empower those who execute marketing and sales strategy along the path to purchase.

Tracks

Expo offers an unrivaled educational lineup. Choose a combination of seminars from these tracks covering the most important topics in retail marketing. View the full schedule here.

Track Number Track Name Description
Optimizing ROI A Insights to Activation

Delve into the research and strategies that motivate shopper behavior and drive purchase decisions.

HOSTED BY: RETURNPATH

B Shopper Marketing Best Practices

Hear innovative and effective processes, practices and solutions that help reach and influence shoppers.

HOSTED BY: SHOPKICK

Omnichannel Marketing C Collaboration

Learn about effective retailer and manufacturer collaborative efforts that are driving growth and ROI.

HOSTED BY: INCONTEXT SOLUTIONS

Targeting Shopper Segments D Digitally Integrated Solutions

Learn the latest strategies and best practices for integrating a “digital shelf” experience into path-to-purchase solutions.

HOSTED BY: TPN

E Home Improvement Channel Strategies

Discover how the home improvement retail category is utilizing advanced strategies to successfully connect with and influence shopper decisions.

HOSTED BY: UPSHOT

F Leveraging Mobile

Explore mobile’s rising stake in shopper marketing and the best methods to incorporate it into campaigns and activations.

HOSTED BY: CRISP

G Measurement & ROI

Uncover strategic considerations for capturing effective measurements and improved ROI.

HOSTED BY: EPSILON

H P-O-P & In-Store Activation

Discover new techniques for elevating the effectiveness of in-store design and strategy to drive sales.

HOSTED BY: EXCEL DISPLAYS & PACKAGING

Understanding the Shopper J Personalization & Integration

Explore how to gain and retain the loyalty of consumers and how to create effective strategies that put the shopper first.

HOSTED BY: YAHOO

Digitally Integrated Solutions K Keynotes (Wednesday & Thursday)

Big names, thought-provoking ideas, cutting-edge insights – that’s what the keynotes are all about. Learn from some of the industry’s most influential leaders as they address a standing-room only crowd about their experiences executing shopper-centric solutions.

HOSTED BY: TEMPT IN-STORE PRODUCTIONS

L Trends & Technology

Examine emerging trends and new technology and what they mean for the future of retail.

HOSTED BY: THE INTEGER GROUP

M Solutions for Retailers

Learn to navigate today’s evolving retail environment to win in-store with shoppers.

HOSTED BY: SHELFBUCKS

N Power of Social

Learn how to increasingly incorporate social media components and social influences into successful marketing campaigns.

HOSTED BY: SAATCHI & SAATCHI X

Sharing Best Practices S Symposiums (Tuesday Only)

These intensive, half-day workshops are designed to offer the deepest understanding of critical industry issues affecting brand marketers, retailers, agency professionals and solution providers.

W Who's Who Breakfast Presentation

Start the day off right with a thought-provoking breakfast presentation about marketing to the natural and organic food shopper.

HOSTED BY: INMAR

Activating Shopper Insights Z Networking (Wednesday & Thursday)

Connect with colleagues and peers while you socialize and interact face-to-face with inspiring and influential industry leaders.