Path to Purchase Expo
September 26-28, 2017 | Donald E. Stephens Convention Center | Rosemont (Chicago) IL
The Path to Purchase Expo is a highly concentrated, solution-driven conference and trade show
designed to empower those who execute marketing and sales strategy along the path to purchase.
Expo offers an unrivaled educational lineup. Choose a combination of seminars from these tracks covering the most important topics in retail marketing. View the full schedule here.
|Track Number||Track Name||Description|
|A||Insights to Activation||
Delve into the research and strategies that motivate shopper behavior and drive purchase decisions.
HOSTED BY: RETURNPATH
|B||Shopper Marketing Best Practices||
Hear innovative and effective processes, practices and solutions that help reach and influence shoppers.
HOSTED BY: SHOPKICK
Learn about effective retailer and manufacturer collaborative efforts that are driving growth and ROI.
HOSTED BY: INCONTEXT SOLUTIONS
|D||Digitally Integrated Solutions||
Learn the latest strategies and best practices for integrating a “digital shelf” experience into path-to-purchase solutions.
HOSTED BY: TPN
|E||Home Improvement Channel Strategies||
Discover how the home improvement retail category is utilizing advanced strategies to successfully connect with and influence shopper decisions.
HOSTED BY: UPSHOT
Explore mobile’s rising stake in shopper marketing and the best methods to incorporate it into campaigns and activations.
HOSTED BY: CRISP
|G||Measurement & ROI||
Uncover strategic considerations for capturing effective measurements and improved ROI.
HOSTED BY: EPSILON
|H||P-O-P & In-Store Activation||
Discover new techniques for elevating the effectiveness of in-store design and strategy to drive sales.
HOSTED BY: EXCEL DISPLAYS & PACKAGING
|J||Personalization & Integration||
Explore how to gain and retain the loyalty of consumers and how to create effective strategies that put the shopper first.
HOSTED BY: YAHOO
|K||Keynotes (Wednesday & Thursday)||
Big names, thought-provoking ideas, cutting-edge insights – that’s what the keynotes are all about. Learn from some of the industry’s most influential leaders as they address a standing-room only crowd about their experiences executing shopper-centric solutions.
HOSTED BY: TEMPT IN-STORE PRODUCTIONS
|L||Trends & Technology||
Examine emerging trends and new technology and what they mean for the future of retail.
HOSTED BY: THE INTEGER GROUP
|M||Solutions for Retailers||
Learn to navigate today’s evolving retail environment to win in-store with shoppers.
HOSTED BY: SHELFBUCKS
|N||Power of Social||
Learn how to increasingly incorporate social media components and social influences into successful marketing campaigns.
HOSTED BY: SAATCHI & SAATCHI X
|S||Symposiums (Tuesday Only)||
These intensive, half-day workshops are designed to offer the deepest understanding of critical industry issues affecting brand marketers, retailers, agency professionals and solution providers.
|W||Who's Who Breakfast Presentation||
Start the day off right with a thought-provoking breakfast presentation about marketing to the natural and organic food shopper.
HOSTED BY: INMAR
|Z||Networking (Wednesday & Thursday)||
Connect with colleagues and peers while you socialize and interact face-to-face with inspiring and influential industry leaders.