Path to Purchase Expo

Save the Date!

October 2-4, 2018 | Minneapolis Convention Center | Minneapolis, MN

Engage With Your Community

P2PX is a community of CPG marketers, retailers, agency professionals and solution providers engaged in the shopper industry.

P2PX is where attendees get the personalized, vigorous education they need to drive marketing strategies and careers.

P2PX is where participants get actionable insights and industry visibility through seminars, presentations and connections.

P2PX is where solution providers showcase the latest tools to reach shoppers and demonstrate the breadth of what's available in the industry.

P2PX is where newer employees learn to distinguish shopper activities from brand management and sales activities.

P2PX is where tenured shopper professionals discover best practices that benchmark their programs against the industry and find ways to drive change within organizations.

P2PX is where the entire community of those who market to shoppers gathers to learn, network and get inspired.

Check out a partial list of last year's P2PX audience that included people with titles from all segments of the shopper and retail marketing industries.  

Brand Manufacturer Teams from...

  • Brand Activation
  • Brand, Category & Product Development
  • Channel Marketing
  • Customer Teams
  • Integrated Marketing
  • Merchandising & Packaging
  • Shopper Experience
  • Shopper Insights
  • Shopper Marketing

Agency Professionals including...

  • Account Teams
  • Art Directors
  • Brand Development
  • Creative Directors
  • Insights
  • Planning Directors
  • Promotional Strategy
  • Retail Design

Retailer Executives involved with...

  • Brand & Category Management
  • Consumer & Shopper Insights
  • Merchandising
  • Retail & Digital Marketing
  • Shopper Marketing
  • Strategy

Solution Providers involved with...

  • Consulting
  • Digital & Mobile Strategy
  • Display Design
  • Field Execution
  • Integrated Shopper Marketing
  • Research & Insights
  • Retail Media
  • Technology Innovation

The Path to Purchase Expo is Produced By the Path to Purchase Institute

The Path to Purchase Institute is a global association serving the needs of retailers, brands and the entire ecosystem of solution providers along the path to purchase. It champions shopper-centric thinking and practice that helps define the ongoing evolution of consumer marketing and the overall shopping experience.

If you are interested in becoming a member of the Path to Purcase Institute, please contact us for a guided tour of the Institute's online shopper marketing database and for detailed information about membership benefits and packages.