Path to Purchase Expo

September 26-28, 2017 | Donald E. Stephens Convention Center | Rosemont (Chicago) IL

Attendees Came Curious, Left Inspired

P2PX isn't your father's trade show. It is a highly concentrated, professionally curated, incredibly potent and quite possibly career-changing experience. Attendees get more answers, more education and more connections than they could ever discover sitting behind a desk. 

At P2PX, thousands of brand and retail marketing executives, agencies and solutions providers gathered to:

  • Attend the many symposiums, keynote addresses and seminars presented by leading industry experts to pick up critical knowledge and insights to better connect with shoppers. 
  • Find business-driven, multidisciplinary solutions on the expansive show floor, encountering more than 120 exhibitors who offer intriguing and innovative solutions.
  • Visit the Design of the Times Gallery for inspiration from creative in-store activation tactics, displays and campaigns that have been chosed as finaist winners in this year's Design of the Times competition.
  • Network with industry peers at the Design of the Times Awards Reception & Ceremony or the Women of Excellence reception.

P2PX Brought Together All the Right Industry Players in One Place 

Forward-thinking companies send large cross-functional teams of decision-makers to Expo to soak in the know-how from hundreds of world-class shopper marketing experts, researchers and practitioners.

Check out a partial list of this year's P2PX audience that included people with titles from all segments of the shopper and retail marketing industries.  

Brand Manufacturer Teams from...

  • Brand Activation
  • Brand, Category & Product Development
  • Channel Marketing
  • Customer Teams
  • Integrated Marketing
  • Merchandising & Packaging
  • Shopper Experience
  • Shopper Insights
  • Shopper Marketing

Agency Professionals including...

  • Account Teams
  • Art Directors
  • Brand Development
  • Creative Directors
  • Insights
  • Planning Directors
  • Promotional Strategy
  • Retail Design

Retailer Executives involved with...

  • Brand & Category Management
  • Consumer & Shopper Insights
  • Merchandising
  • Retail & Digital Marketing
  • Shopper Marketing
  • Strategy

Solution Providers involved with...

  • Consulting
  • Digital & Mobile Strategy
  • Display Design
  • Field Execution
  • Integrated Shopper Marketing
  • Research & Insights
  • Retail Media
  • Technology Innovation

The Path to Purchase Expo is Produced By the Path to Purchase Institute

The Path to Purchase Institute is a global association serving the needs of retailers, brands and the entire ecosystem of solution providers along the path to purchase. It champions shopper-centric thinking and practice that helps define the ongoing evolution of consumer marketing and the overall shopping experience.

If you are interested in becoming a member of the Path to Purcase Institute, please contact us for a guided tour of the Institute's online shopper marketing database and for detailed information about membership benefits and packages.